We Are Era Nordics has signed an agreement with Stockholm Pride to become the organization's content partner. The agreement aims to help Stockholm Pride create engaging and inspiring content for their social channels. Stockholm Pride is the largest Pride festival in the Nordics.
The combination of We Are Era's expertise in social media and Stockholm Pride's commitment to LGBTQIA+ rights will serve as a catalyst for reaching further and highlighting stories that strengthen the community and spread awareness of the importance of diversity and inclusion to as many people as possible.
"We Are Era shares our values regarding the importance of community and inclusion. Through our collaboration, we gain access to their expertise and platform to create and distribute content that raises awareness of these issues," says Mia Modin, Festival Manager at Stockholm Pride.
"Belonging is a core value at We Are Era, and we strongly believe in creating a society where all individuals feel included and accepted. Our collaboration with Stockholm Pride is a natural step in our work to support and highlight organizations that share these values," says Betiel Haile, Lead Creative Strategist at We Are Era.
In the partnership with Stockholm Pride, We Are Era is working entirely pro bono. Specifically, the agreement includes the company helping Stockholm Pride create an official partner film about the event and social media content production.
