October 3, 2024
Branded
Emma Sleep, one of the world’s largest direct-to-consumer sleep brands, has announced an exclusive influencer marketing collaboration with the talent agency and studio We Are Era for the Dutch market, building on three years of successful partnership.
We Are Era, known for its streamlined access to top-tier influencers and creators, has played a pivotal role in connecting Emma Sleep with leading talents in the digital space. Since the beginning of their collaboration, they have worked with over 400 creators, amassing more than 21.5 million views in 2024 alone. This includes partnerships with some of the biggest influencers in the Dutch market, such as Anna Nooshin, Juultje Tielemans, and De Bankzitters. Due to these outstanding results, We Are Era will become Emma Sleep’s go-to agency for all talent-related collaborations starting August 2024.
We Are Era stands out for its strong commitment to transparency with all stakeholders, as reflected in its value-driven and transparent approach to talent collaborations. “We Are Era works in an incredibly professional and efficient manner; every interaction is smooth, organized, and well-structured,” says Frederica Valsassina, Influencer Marketing Manager at Emma Sleep. She adds that We Are Era’s “proactive approach and constant attention to our needs not only drives success but also makes working with them both effective and enjoyable. Beyond their exceptional work, it’s the genuine care they show for our partnership that truly sets them apart.”
Charlotte Lugard, Influencer Marketeer at We Are Era, expressed her enthusiasm for the partnership: “We are thrilled to embark on this exclusive partnership with Emma Sleep, as it will allow us to further optimize our strategies and results. We are proud that our strong working relationship with Emma Sleep and the outcomes we’ve achieved have brought us to this exciting next step in our journey.”
This development marks a significant milestone in the relationship between the two companies, reinforcing their shared commitment to excellence and continued growth in the digital marketing space.
