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Did you know that Nike has almost 1.5 million followers with less than 25 videos published on TikTok? Read about these and other surprising results in our brand-new study on the most popular industries and companies on TikTok. We have analysed the top 500 global brands from the Brand Finance consultancy. Here are some of the outcomes:
Only 23.6% of the brands analysed have a profile on TikTok (compared to 90% who run a YouTube channel).
The media industry has the most followers on average, followed by Food & Beverage and Apparel & Accessories.
Red Bull and NBC are the longest-running brands on TikTok, having started their activity in 2016 and 2017, respectively.
Curious to learn about what makes these brands so popular? We compiled a series of 'best practices' for developing a marketing strategy on TikTok. On top of that, the report includes exciting expert interviews. Download the full report for free now!
