Content & Production Solutions
Raising awareness of the CERV program among potential applicants across Europe, highlighting its mission to promote equality, rights and democratic engagement.
Supporting Pomilio Blumm as lead agency for the European Commission, We Are Era Italia and MESH Collective designed and launched a dynamic communication campaign for CERV (Citizens, Equality, Rights and Values), powered by DG JUST at the European Commission. To engage potential applicants, the team worked on the creative conception and production of four 2-minute video episodes featuring interviews with CERV-funded organizations in Italy, Germany, Austria and Greece. Each video highlights the impact of CERV’s mission to safeguard diversity, combat gender-based violence, and empower citizens.
The campaign was live as skippable pre-roll ads on YouTube within We Are Era’s network, reaching target audiences across Germany, the Netherlands, Italy, Spain and Sweden, with in-country distribution in Denmark and Greece. This strategic media plan maximized visibility and impact, reinforcing CERV’s core message of inclusion and democratic values.
